Exploration and research on the product design method of YangJiaBu new year woodcut prints from the perspective of social innovation / Zhang Yuzhu, S'harin Mokhtar and Natrina Mariane P. Toyong

This theme comes from YangJiaBu new year woodcut prints, one of China's intangible cultural heritages. Currently, cultural innovation is attracting attention in the development of the global cultural industry and also occupies an important position in China's cultural strategy, bringing ne...

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Bibliographic Details
Main Authors: Zhang, Yuzhu, Mokhtar, S'harin, P. Toyong, Natrina Mariane
Format: Article
Language:English
Published: Faculty of Art and Design 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/97459/1/97459.pdf
https://ir.uitm.edu.my/id/eprint/97459/
https://journal.uitm.edu.my/ojs/index.php/IJAD/issue/view/70
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Institution: Universiti Teknologi Mara
Language: English