Exploration and research on the product design method of YangJiaBu new year woodcut prints from the perspective of social innovation / Zhang Yuzhu, S'harin Mokhtar and Natrina Mariane P. Toyong

• Main Authors: Zhang, Yuzhu, Mokhtar, S'harin, P. Toyong, Natrina Mariane
• Format: Article
• Language: English
• Published: Faculty of Art and Design 2024
• Subjects: Engineered wood. Fiberboard, particle board, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/97459/1/97459.pdf; https://ir.uitm.edu.my/id/eprint/97459/; https://journal.uitm.edu.my/ojs/index.php/IJAD/issue/view/70
• Institution: Universiti Teknologi Mara

This theme comes from YangJiaBu new year woodcut prints, one of China's intangible cultural heritages. Currently, cultural innovation is attracting attention in the development of the global cultural industry and also occupies an important position in China's cultural strategy, bringing ne...