Factors influencing satisfaction towards premium coffee shops in Penang / Nik Mohd Shahril Nik Mohd Nor ... [et al.]

• Main Authors: Nik Mohd Nor, Nik Mohd Shahril, Othman, Mohd Syafiq, Abdullah Zawawi, Ahmad Nadzlan, Shabani, Nur Anis Syaza
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Consumer satisfaction; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/97635/1/97635.pdf; https://ir.uitm.edu.my/id/eprint/97635/; https://aims.uitm.edu.my/
• Institution: Universiti Teknologi Mara

This study examines the factors that affect customer satisfaction in premium coffee shops in Penang, Malaysia's vibrant culinary scene. This descriptive cross-sectional survey surveyed 397 people via questionnaire. Respondents were chosen by convenience sampling. Questionnaires were used to col...