Factors influencing fast food consumption: a case study of suburban residents, Malaysia / Nur Ain Nabila Azmi ... [et al.]

• Main Authors: Azmi, Nur Ain Nabila, Abd Majid, Hairul Nizwan, Mohd Zahari, Mohd Salehuddin, Bashir, Muhammad 'Arif Aizat, Kamis, Rohaiza
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Malaysia; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/97782/1/97782.pdf; https://ir.uitm.edu.my/id/eprint/97782/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

The fast-food sector has expanded all over the world, not only in cities but also in suburbs. Many fast food restaurants are likely to open new locations, especially those in suburban areas. Individual habits appear to influence the elements that contribute to fast food intake. This study intends to...