The influence of creative sales promotions towards Shopee users / Fatihah Norazami Abdullah, Nor Edi Azhar Mohamed and Noriza Mohd Saad

• Main Authors: Abdullah, Fatihah Norazami, Mohamed, Nor Edi Azhar, Mohd Saad, Noriza
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2022
• Subjects: Marketing; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/99809/1/99809.pdf; https://ir.uitm.edu.my/id/eprint/99809/
• Institution: Universiti Teknologi Mara

In the midst of the Covid-19 pandemic, which has had a huge impact on many aspects of human existence, particularly the economic component, the internet provides convenience that promotes trade transactions via e-commerce. The sale, purchase, and delivery of goods and services via electronic systems such as the internet, television, or other computer networks are referred to as e-commerce. With the availability of multiple e-commerce sites in Malaysia, competition in employing the best marketing communication approach is one of the important success aspects in catching the attention of every consumer. Consumers went shopping to satisfy their daily wants and needs. Shopping is no longer limited to supermarkets, shopping malls, and so on, thanks to technological innovation and invention. Shopping can now be done online over the internet. Shopee is one of Malaysia's several online shopping platforms. It was first launched in Singapore by 2015 and eve since it was extended to reach Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. The website provides a diverse choice of products, allowing many individuals to make purchases while sitting in front of their computers. Shopee is now the most popular purchasing application in seven countries: Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines, and Taiwan (Tran, 2019). Existed after many other e-commerce websites, Shopee soon gained benefits and impacts by identifying client segments, focusing on online shoppers and youthful customers. Users of Shopee come from a diverse spectrum of demographics and backgrounds. According to an Ipsos survey, Shopee was the most popular platform for Malaysians' online shopping requirements, with 82% having used it in the previous six months. According to the survey, respondents preferred Shopee above other competitors due to its user-friendliness, speed of delivery, and rating dependability (Loheswar, 2021). Shopee also has a user-friendly internet interface, quick order processing, and clever product filters.