The influence of creative sales promotions towards Shopee users / Fatihah Norazami Abdullah, Nor Edi Azhar Mohamed and Noriza Mohd Saad

• Main Authors: Abdullah, Fatihah Norazami, Mohamed, Nor Edi Azhar, Mohd Saad, Noriza
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2022
• Subjects: Marketing; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/99809/1/99809.pdf; https://ir.uitm.edu.my/id/eprint/99809/
• Institution: Universiti Teknologi Mara

In the midst of the Covid-19 pandemic, which has had a huge impact on many aspects of human existence, particularly the economic component, the internet provides convenience that promotes trade transactions via e-commerce. The sale, purchase, and delivery of goods and services via electronic systems...