Strategic communications of coral reef campaign / Nur Azimah Mohd Nazri … [et al.]

• Main Authors: Mohd Nazri, Nur Azimah, Jamri, Mohamad Hafifi, Ridzuan, Abdul Rauf, Ab Ghani, Siti Nur Farrah Faadiah, Khairuddin, Khairi, Hassan, Mohd Sufiean, Mohamad Kamal, Rusydi
• Format: Article
• Language: English
• Published: Faculty of Communication & Media Studies 2024
• Subjects: Social change
• Online Access: https://ir.uitm.edu.my/id/eprint/99855/1/99855.pdf; https://ir.uitm.edu.my/id/eprint/99855/; https://myjms.mohe.gov.my/index.php/ejoms
• Institution: Universiti Teknologi Mara

This study explores the strategic communication efforts involved in coral reef conservation campaigns. Coral reefs, primarily built by hermatypic corals, are crucial to marine ecosystems but are currently threatened by climate change, pollution, and unsustainable human activities. The study identifi...