Strategic communications of coral reef campaign / Nur Azimah Mohd Nazri … [et al.]

• Main Authors: Mohd Nazri, Nur Azimah, Jamri, Mohamad Hafifi, Ridzuan, Abdul Rauf, Ab Ghani, Siti Nur Farrah Faadiah, Khairuddin, Khairi, Hassan, Mohd Sufiean, Mohamad Kamal, Rusydi
• Format: Article
• Language: English
• Published: Faculty of Communication & Media Studies 2024
• Subjects: Social change
• Online Access: https://ir.uitm.edu.my/id/eprint/99855/1/99855.pdf; https://ir.uitm.edu.my/id/eprint/99855/; https://myjms.mohe.gov.my/index.php/ejoms
• Institution: Universiti Teknologi Mara

This study explores the strategic communication efforts involved in coral reef conservation campaigns. Coral reefs, primarily built by hermatypic corals, are crucial to marine ecosystems but are currently threatened by climate change, pollution, and unsustainable human activities. The study identifies key issues such as coral bleaching, illegal fishing practices, and the adverse impacts of tourism on reef health. The research aims to understand the effectiveness of communication strategies used in these campaigns, with specific focus on educational initiatives and policy advocacy. It highlights the role of campaigns in fostering public awareness and supporting sustainable practices to mitigate further reef degradation. The study also discusses the importance of international efforts, such as the United Nations Decade on Ecosystem Restoration, in promoting coral reef preservation. Additionally, it emphasizes the need for comprehensive reef management strategies that include both restoration and proactive conservation measures. The findings underscore the significance of public education and policy interventions in safeguarding coral reef ecosystems for future generations. Through this research, the study contributes to the broader discourse on environmental conservation and the critical role of strategic communication in ecological sustainability.