The roles of social media influencers in digital marketing / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar

The roles of social media influencers in digital marketing / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar

Building authority and trust are crucial in the business world of today. Celebrities have long been the primary influences on customer behaviour in traditional advertising, long before the social media craze (Masuda et al.,2022). Even though conventional celebrity endorsement is still a dependable m...

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Bibliographic Details
Main Authors: Saad, Ramli, Wan Mahamad, Wan Shahrul Aziah, Ali Akbar, Yong Azrina
Format: Book Section
Language:English
Published: Universiti Teknologi MARA, Kedah 2022
Subjects:
Marketing
Branding (Marketing)
Online Access:https://ir.uitm.edu.my/id/eprint/99890/1/99890.pdf
https://ir.uitm.edu.my/id/eprint/99890/
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Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/99890/1/99890.pdf
https://ir.uitm.edu.my/id/eprint/99890/

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