The roles of social media influencers in digital marketing / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar
Building authority and trust are crucial in the business world of today. Celebrities have long been the primary influences on customer behaviour in traditional advertising, long before the social media craze (Masuda et al.,2022). Even though conventional celebrity endorsement is still a dependable m...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Kedah
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99890/1/99890.pdf https://ir.uitm.edu.my/id/eprint/99890/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |