UM in the news: Marketing and promotion on social media platforms
Today's technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of thispaper is to analyse the strategies used...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/14414/1/UM_in_news.pdf http://eprints.um.edu.my/14414/ |
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| Institution: | Universiti Malaya |
| Language: | English |
| Summary: | Today's technology has made it possible for news to be disseminated in the quickest
manner. Users, especially from the higher learning institutions, need to stay
connected with news in order to complete some of their learning processes. The aim
of thispaper is to analyse the strategies used in marketing and promoting of news by
the University of Malaya Library (UML). The effectiveness of these strategies will be
analyzed via the number of pages viewed, shares, clicks and viral lift. The study is
descriptive in nature in which it will describe the strategies used by the UML to
market and promote news and also the effectiveness of these strategies. It is hoped
that this study will provide some insights on the marketing and promotion of news by
libraries especially at higher learning institutions. |
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