UM in the news: Marketing and promotion on social media platforms
Today's technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of thispaper is to analyse the strategies used...
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2012
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my.um.eprints.144142015-11-03T00:50:40Z http://eprints.um.edu.my/14414/ UM in the news: Marketing and promotion on social media platforms Hazidah, N.A. Edzan, N.N. Mahbob, Y. Hasmawati, I. T Technology (General) Z Bibliography. Library Science. Information Resources Today's technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of thispaper is to analyse the strategies used in marketing and promoting of news by the University of Malaya Library (UML). The effectiveness of these strategies will be analyzed via the number of pages viewed, shares, clicks and viral lift. The study is descriptive in nature in which it will describe the strategies used by the UML to market and promote news and also the effectiveness of these strategies. It is hoped that this study will provide some insights on the marketing and promotion of news by libraries especially at higher learning institutions. 2012 Article PeerReviewed application/pdf en http://eprints.um.edu.my/14414/1/UM_in_news.pdf Hazidah, N.A. and Edzan, N.N. and Mahbob, Y. and Hasmawati, I. (2012) UM in the news: Marketing and promotion on social media platforms. Jurnal Persatuan Pustakawan Malaysia, 6. pp. 1-10. |
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Universiti Malaya |
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UM Library |
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http://eprints.um.edu.my/ |
| language |
English |
| topic |
T Technology (General) Z Bibliography. Library Science. Information Resources |
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T Technology (General) Z Bibliography. Library Science. Information Resources Hazidah, N.A. Edzan, N.N. Mahbob, Y. Hasmawati, I. UM in the news: Marketing and promotion on social media platforms |
| description |
Today's technology has made it possible for news to be disseminated in the quickest
manner. Users, especially from the higher learning institutions, need to stay
connected with news in order to complete some of their learning processes. The aim
of thispaper is to analyse the strategies used in marketing and promoting of news by
the University of Malaya Library (UML). The effectiveness of these strategies will be
analyzed via the number of pages viewed, shares, clicks and viral lift. The study is
descriptive in nature in which it will describe the strategies used by the UML to
market and promote news and also the effectiveness of these strategies. It is hoped
that this study will provide some insights on the marketing and promotion of news by
libraries especially at higher learning institutions. |
| format |
Article |
| author |
Hazidah, N.A. Edzan, N.N. Mahbob, Y. Hasmawati, I. |
| author_facet |
Hazidah, N.A. Edzan, N.N. Mahbob, Y. Hasmawati, I. |
| author_sort |
Hazidah, N.A. |
| title |
UM in the news: Marketing and promotion on
social media platforms
|
| title_short |
UM in the news: Marketing and promotion on
social media platforms
|
| title_full |
UM in the news: Marketing and promotion on
social media platforms
|
| title_fullStr |
UM in the news: Marketing and promotion on
social media platforms
|
| title_full_unstemmed |
UM in the news: Marketing and promotion on
social media platforms
|
| title_sort |
um in the news: marketing and promotion on
social media platforms |
| publishDate |
2012 |
| url |
http://eprints.um.edu.my/14414/1/UM_in_news.pdf http://eprints.um.edu.my/14414/ |
| _version_ |
1643689809154146304 |