Travel motivation among cross border tourists: Case study of Langkawi
Research that focuses on regional tourists in Malaysia is scarce in literature. This study examined the influence of travel motivations; economic, nature, and cultural aspects on tourists’ loyalty intention in the context of Langkawi Island, Malaysia. A total of 200 fully answered questionnaires wer...
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Main Authors: | , , , , , , |
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Format: | Article |
Published: |
Elsevier
2019
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Subjects: | |
Online Access: | http://eprints.um.edu.my/23764/ https://doi.org/10.1016/j.tmp.2019.03.004 |
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Institution: | Universiti Malaya |