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Mohtar, Mozard
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Mohtar, Mozard
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Mohtar, Mozard
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1
Clarifying the brand personality construct in Malaysia
by
Mohtar
,
Mozard
,
Rudd, John M.
,
Evanschitzky, Heiner
Published 2019
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2
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
by
Shahab, Muhammad Hamza
,
Ghazali, Ezlika
,
Mohtar
,
Mozard
Published 2021
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3
Does Need for Cognition, Need for Affect and Perceived Humour Influence Consumers’ Brand Attitude?
by
Omar Zaki, Hafizah
,
Kamarulzaman, Yusniza
,
Mohtar
,
Mozard
Published 2019
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4
A systematic literature review and future research agenda for the gratification discrepancies approach
by
Shahab, Hamza
,
Mohd Ghazali, Ezlika
,
Mohtar
,
Mozard
Published 2022
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5
Muslim-friendly beauty and wellness framework and measurement
by
Mohtar
,
Mozard
,
Taha, Azni Zarina
,
Zakaria, Zalina
,
Ramli, Siti Qhairunissa
,
Sulaiman, Ainin
Published 2022
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6
Social entrepreneurship and volunteering: Moderation effects of volunteer experience levels on social entrepreneurial intent model
by
Mohd Ghazali, Ezlika
,
Mutum, Dilip S
,
Nguyen, Bang
,
Hamzah, Zalfa Laili
,
Mohtar
,
Mozard
Published 2024
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7
Travel motivation among cross border tourists: Case study of Langkawi
by
Park, Jonghyun
,
Musa, Ghazali
,
Moghavvemi, Sedigheh
,
Thirumoorthi, Thinaranjeney
,
Taha, Azni Zarina
,
Mohtar
,
Mozard
,
Sarker, Md Moniruzzaman
Published 2019
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