Corporate brand experience: Its relationship with corporate brand attributes, corporate image, customer satisfaction and customer loyalty in an online setting / Zalfa Laili Bt Hamz...

by Hamzah, Zalfa Laili
Published 2014

Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts

by Hamzah, Zalfa Laili, Abdul Wahab, Hazwani, Waqas, Muhammad
Published 2021

Branded content experience in social media: Conceptualization, scale development, and validation

by Waqas, Muhammad, Salleh, Noor Akma Mohd, Hamzah, Zalfa Laili
Published 2021

Customer experience with the branded content: A social media perspective

by Waqas, Muhammad, Hamzah, Zalfa Laili, Mohd Salleh, Noor Akma
Published 2021

Branded content experience in social media settings: A consumer culture theory perspective

by Waqas, Muhammad, Hamzah, Zalfa Laili, Salleh, Noor Akma Mohd
Published 2022

Customer experience: A systematic literature review and consumer culture theory-based conceptualisation

by Waqas, Muhammad, Hamzah, Zalfa Laili, Salleh, Noor Akma Mohd
Published 2021

Consumer repurchase intention of smart wearable devices: An extension of the technology integration model

by Hamzah, Zalfa Laili, Waqas, Muhammad, Rahman, Rohayu, Ghazali, Ezlika
Published 2022

Social entrepreneurship and volunteering: Moderation effects of volunteer experience levels on social entrepreneurial intent model

by Mohd Ghazali, Ezlika, Mutum, Dilip S, Nguyen, Bang, Hamzah, Zalfa Laili, Mohtar, Mozard
Published 2024