Customer experience with the branded content: A social media perspective
Purpose - Social media platforms are important channels to create a favourable customer experience. The purpose of this paper is to investigate the types of experiences customers can have with the branded content on social media. Design/methodology/approach - Data were collected from 20 participants...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd
2021
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/26987/ |
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| Institution: | Universiti Malaya |