Social media agencies and clients: A resource integration approach
The purpose of this paper is to empirically investigate the agency-client relationship dynamic between a client firm and social media agency through the theoretical lens of service-dominant logic (S-D logic) of marketing, specifically through the application of a resource integration approach. The s...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Routledge Journals, Taylor & Francis
2021
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/27584/ |
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| Institution: | Universiti Malaya |