Determinants of consumer adoption of halal cosmetics: A systematic literature review
BackgroundThe global halal cosmetics market is projected to grow during the forecast period. However, the factors that influenced consumers in the world to opt for halal cosmetics remain ambiguous. ObjectivesThe objective of this study was to understand the universal concept of halal cosmetics and a...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Wiley
2023
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/38772/ |
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| Institution: | Universiti Malaya |