Academic visual identity of higher education institutions: a multimodal communication through pictorial representations

Academic visual identity of higher education institutions: a multimodal communication through pictorial representations

Empirical studies on branding of higher education institutions have increasingly explored the notion of identity in the modern university context. The positive effects of brand communication, especially offline communication, may be well investigated, whereas few studies have analyzed how online bra...

Full description

Saved in:
Bibliographic Details
Main Authors: Wu, Ying Qi, Cheong, Cecilia Yin Mei
Format: Article
Published: Universiti Kebangsaan Malaysia Press 2022
Subjects:
PE English
PR English literature
Online Access:http://eprints.um.edu.my/43551/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131743226&doi=10.17576%2fgema-2022-2202-13&partnerID=40&md5=b4bfb6d57cbf67ec68d26122960b0f6f
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Malaya

Internet

http://eprints.um.edu.my/43551/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131743226&doi=10.17576%2fgema-2022-2202-13&partnerID=40&md5=b4bfb6d57cbf67ec68d26122960b0f6f

Similar Items