Academic visual identity of higher education institutions: a multimodal communication through pictorial representations
Empirical studies on branding of higher education institutions have increasingly explored the notion of identity in the modern university context. The positive effects of brand communication, especially offline communication, may be well investigated, whereas few studies have analyzed how online bra...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Published: |
Universiti Kebangsaan Malaysia Press
2022
|
Subjects: | |
Online Access: | http://eprints.um.edu.my/43551/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131743226&doi=10.17576%2fgema-2022-2202-13&partnerID=40&md5=b4bfb6d57cbf67ec68d26122960b0f6f |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Universiti Malaya |