Print advertisements in Malaysia
This paper examines print advertisements in Malaysia to determine how advertisers seek to achieve their primary goal of persuading or influencing an audience by the use of both language and visuals. It describes the main component moves and rhetorical strategies used by writers to articulate the com...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Blackwell Publishing
2010
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/8572/1/Print_Advertisements_in_Malaysia.pdf http://eprints.um.edu.my/8572/ http://onlinelibrary.wiley.com/doi/10.1111/j.1467-971X.2010.01661.x/full |
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| Institution: | Universiti Malaya |
| Language: | English |