Print advertisements in Malaysia

• Main Author: Hashim, A.
• Format: Article
• Language: English
• Published: Blackwell Publishing 2010
• Subjects: PL Languages and literatures of Eastern Asia, Africa, Oceania; PR English literature
• Online Access: http://eprints.um.edu.my/8572/1/Print_Advertisements_in_Malaysia.pdf; http://eprints.um.edu.my/8572/; http://onlinelibrary.wiley.com/doi/10.1111/j.1467-971X.2010.01661.x/full
• Institution: Universiti Malaya

This paper examines print advertisements in Malaysia to determine how advertisers seek to achieve their primary goal of persuading or influencing an audience by the use of both language and visuals. It describes the main component moves and rhetorical strategies used by writers to articulate the com...