Factors that affect customer satisfaction in online business towards food and beverages product in University Malaysia Kelantan

This study investigates the main factors that affect customer satisfaction in the context of online food and beverage businesses at University Malaysia Kelantan (UMK). The rapid growth of e-commerce has changed the way consumers interact with businesses, especially in the food and beverage sector. U...

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Bibliographic Details
Main Authors: Cheng Yun Harn, Fatin Liyana Mohd Salleh, Nur Qurratu’ Aini Othman, Siti Nurafiffa Mohd Halid
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/14100/1/SAK36.pdf
http://discol.umk.edu.my/id/eprint/14100/
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Institution: Universiti Malaysia Kelantan
Language: English
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