Explore the customers satisfaction in fast food restaurant case in: Kota Bharu

The aim of this research project is to examine of food quality, service quality, environment and customer expectations in customer satisfaction factor in fast-food restaurants. In order to achieve the goal of this research project, the research questions and four hypotheses development and testing....

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Bibliographic Details
Main Authors: Mat Ghani, Nurfatihah, Othman, Nursuhana, Ramli, Nurul Ain, Ee, Peng Sze
Format: Undergraduate Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/6460/
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Institution: Universiti Malaysia Kelantan

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