Explore the customers satisfaction in fast food restaurant case in: Kota Bharu

• Main Authors: Mat Ghani, Nurfatihah, Othman, Nursuhana, Ramli, Nurul Ain, Ee, Peng Sze
• Format: Undergraduate Final Project Report
• Published: 2015
• Online Access: http://discol.umk.edu.my/id/eprint/6460/
• Institution: Universiti Malaysia Kelantan

The aim of this research project is to examine of food quality, service quality, environment and customer expectations in customer satisfaction factor in fast-food restaurants. In order to achieve the goal of this research project, the research questions and four hypotheses development and testing....