The effects of personal experience, advertising and public relations on electronic word-of-mouth (e-WOM) of the consumers towards the Air Asia Airlines reputations
Electronic Word-of-Mouth communication defined as any positive or negative statement made by the potential, actual, or former customers about a product or company, which was made available to a multitude of people and institutions via the Internet. The e-WOM communication took place in many ways for...
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| Format: | Undergraduate Final Project Report |
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2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6489/ |
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| Institution: | Universiti Malaysia Kelantan |
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my.umk.eprints.64892022-05-23T08:47:32Z http://discol.umk.edu.my/id/eprint/6489/ The effects of personal experience, advertising and public relations on electronic word-of-mouth (e-WOM) of the consumers towards the Air Asia Airlines reputations Mahyidin, Muhamad Faiz Aziz, Najah Nurul Jannah Mohd Noor, Noor Aznieza William, Tan Wai Loon Electronic Word-of-Mouth communication defined as any positive or negative statement made by the potential, actual, or former customers about a product or company, which was made available to a multitude of people and institutions via the Internet. The e-WOM communication took place in many ways for example Web-based opinion platforms,discussion forums, boycott Web sites and news groups. The study of the e-WOM communication showed that it had high influence towards the people’s intention of purchasing. This research intends to seek for the impact of electronic Word-of-Mouth throughout the three factors which included the personal experiences, advertising and public relations’ roles. This research also seeks for the reputations of Air Asia Airlines either it was affected by the personal experiences, advertisements and public relations’roles in a good or bad way 2015 Undergraduate Final Project Report NonPeerReviewed Mahyidin, Muhamad Faiz and Aziz, Najah Nurul Jannah and Mohd Noor, Noor Aznieza and William, Tan Wai Loon (2015) The effects of personal experience, advertising and public relations on electronic word-of-mouth (e-WOM) of the consumers towards the Air Asia Airlines reputations. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. |
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Universiti Malaysia Kelantan |
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Perpustakaan Universiti Malaysia Kelantan |
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Institutional Repository |
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Asia |
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Malaysia |
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Universiti Malaysia Kelantan |
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UMK Institutional Repository |
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| description |
Electronic Word-of-Mouth communication defined as any positive or negative statement made by the potential, actual, or former customers about a product or company,
which was made available to a multitude of people and institutions via the Internet. The e-WOM communication took place in many ways for example Web-based opinion platforms,discussion forums, boycott Web sites and news groups. The study of the e-WOM communication showed that it had high influence towards the people’s intention of
purchasing. This research intends to seek for the impact of electronic Word-of-Mouth throughout the three factors which included the personal experiences, advertising and
public relations’ roles. This research also seeks for the reputations of Air Asia Airlines either it was affected by the personal experiences, advertisements and public relations’roles in a good or bad way |
| format |
Undergraduate Final Project Report |
| author |
Mahyidin, Muhamad Faiz Aziz, Najah Nurul Jannah Mohd Noor, Noor Aznieza William, Tan Wai Loon |
| spellingShingle |
Mahyidin, Muhamad Faiz Aziz, Najah Nurul Jannah Mohd Noor, Noor Aznieza William, Tan Wai Loon The effects of personal experience, advertising and public relations on electronic word-of-mouth (e-WOM) of the consumers towards the Air Asia Airlines reputations |
| author_facet |
Mahyidin, Muhamad Faiz Aziz, Najah Nurul Jannah Mohd Noor, Noor Aznieza William, Tan Wai Loon |
| author_sort |
Mahyidin, Muhamad Faiz |
| title |
The effects of personal experience, advertising and public
relations on electronic word-of-mouth (e-WOM) of the
consumers towards the Air Asia Airlines reputations |
| title_short |
The effects of personal experience, advertising and public
relations on electronic word-of-mouth (e-WOM) of the
consumers towards the Air Asia Airlines reputations |
| title_full |
The effects of personal experience, advertising and public
relations on electronic word-of-mouth (e-WOM) of the
consumers towards the Air Asia Airlines reputations |
| title_fullStr |
The effects of personal experience, advertising and public
relations on electronic word-of-mouth (e-WOM) of the
consumers towards the Air Asia Airlines reputations |
| title_full_unstemmed |
The effects of personal experience, advertising and public
relations on electronic word-of-mouth (e-WOM) of the
consumers towards the Air Asia Airlines reputations |
| title_sort |
effects of personal experience, advertising and public
relations on electronic word-of-mouth (e-wom) of the
consumers towards the air asia airlines reputations |
| publishDate |
2015 |
| url |
http://discol.umk.edu.my/id/eprint/6489/ |
| _version_ |
1763303704185798656 |