The effects of personal experience, advertising and public relations on electronic word-of-mouth (e-WOM) of the consumers towards the Air Asia Airlines reputations

• Main Authors: Mahyidin, Muhamad Faiz, Aziz, Najah Nurul Jannah, Mohd Noor, Noor Aznieza, William, Tan Wai Loon
• Format: Undergraduate Final Project Report
• Published: 2015
• Online Access: http://discol.umk.edu.my/id/eprint/6489/
• Institution: Universiti Malaysia Kelantan

Electronic Word-of-Mouth communication defined as any positive or negative statement made by the potential, actual, or former customers about a product or company, which was made available to a multitude of people and institutions via the Internet. The e-WOM communication took place in many ways for...