Rs frenzy apparel: the competitive advantage of a new player in the school uniform industry
RS Frenzy Apparel has been set up as a sole proprietor business owned by Mr. Mohd Shaharunizam B Mohd Shah and targeted to penetrate the market in the uniform apparel industry. The company will introduce an uniform apparel standard outlet with brand “Uniform.my” in Shah Alam, whereas the outlet beco...
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| Main Author: | |
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2014
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| Online Access: | http://discol.umk.edu.my/id/eprint/68/1/REZA%20IR.pdf http://discol.umk.edu.my/id/eprint/68/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |
| Summary: | RS Frenzy Apparel has been set up as a sole proprietor business owned by Mr. Mohd Shaharunizam B Mohd Shah and targeted to penetrate the market in the uniform apparel industry. The company will introduce an uniform apparel standard outlet with brand “Uniform.my” in Shah Alam, whereas the outlet becomes one stop centre for all the relevant items with uniform apparel such as school uniforms, co- curriculum uniforms, school & co-curriculum accessories, custom made pre-school uniforms, corporate apparel, premium items and embroidery service. In fact, the highly demand on the uniform apparel becomes an opportunities to RS Frenzy Apparel to take a challenges to be a dynamic new player in the uniform apparel industry. |
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