Rs frenzy apparel: the competitive advantage of a new player in the school uniform industry

RS Frenzy Apparel has been set up as a sole proprietor business owned by Mr. Mohd Shaharunizam B Mohd Shah and targeted to penetrate the market in the uniform apparel industry. The company will introduce an uniform apparel standard outlet with brand “Uniform.my” in Shah Alam, whereas the outlet beco...

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Bibliographic Details
Main Author: Reza Shermizi Mohd Adzmi
Format: MBA/DBA Final Project Report
Language:English
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/68/1/REZA%20IR.pdf
http://discol.umk.edu.my/id/eprint/68/
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Institution: Universiti Malaysia Kelantan
Language: English

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