The factors influencing the E-Loyalty towards website among retailing students in University Malaysia Kelantan, Pengkalan Chepa

The objective of this study is to identify and rank the factors that influence customer’s e-loyalty towards website among retailing students in University Malaysia Kelantan. In this study, we identified four factors that may influence customer e-loyalty, which name is website design, trust, privacy...

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Bibliographic Details
Main Authors: Rahimi Akmar Zakaria, Ong Wei Ching, Nur Atikah Athirah Ramli, Nur Atikah Mohd Zhari
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/6800/
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Institution: Universiti Malaysia Kelantan
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