The role of market complexity, skills and perceived usefulness on the marketing support services
This study aims to examine the relationships between managing market complexity, skills, and frequency of usage of marketing support services. The research was conducted through a structural equation modeling using data from 67 SMEs that operate in Malaysia. To analyze and interpret the result, a me...
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| Main Authors: | , |
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| Format: | Non-Indexed Article |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/8316/ http://fkp.umk.edu.my/JEB/download/7-v4i1.006.pdf |
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| Institution: | Universiti Malaysia Kelantan |