The role of market complexity, skills and perceived usefulness on the marketing support services

• Main Authors: Mohd Nor Hakimin Yusof, Mohamed Dahlan Ibrahim
• 格式: Non-Indexed Article
• 出版: 2016
• 在線閱讀: http://discol.umk.edu.my/id/eprint/8316/; http://fkp.umk.edu.my/JEB/download/7-v4i1.006.pdf
• 機構: Universiti Malaysia Kelantan

This study aims to examine the relationships between managing market complexity, skills, and frequency of usage of marketing support services. The research was conducted through a structural equation modeling using data from 67 SMEs that operate in Malaysia. To analyze and interpret the result, a me...