Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?

• Main Authors: Azyanee Luqman, Razli Che Razak, Mohammad Ismail, Mohd Afifie Mohd Alwi
• Format: Non-Indexed Article
• Published: Medwell Journals 2016
• Online Access: http://discol.umk.edu.my/id/eprint/8402/; http://www.medwelljournals.com/abstract/?doi=sscience.2016.2817.2827
• Institution: Universiti Malaysia Kelantan

This research aims to examine Malaysian consumers’ mobile commerce continuance intention by integrating the Expectation-Confirmation Model (ECM) with personal innovativeness. Data was collected from 122 consumers who had prior experience using mobile commerce activities and analyzed using Partial Le...