Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?

This research aims to examine Malaysian consumers’ mobile commerce continuance intention by integrating the Expectation-Confirmation Model (ECM) with personal innovativeness. Data was collected from 122 consumers who had prior experience using mobile commerce activities and analyzed using Partial Le...

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Main Authors: Azyanee Luqman, Razli Che Razak, Mohammad Ismail, Mohd Afifie Mohd Alwi
格式: Non-Indexed Article
出版: Medwell Journals 2016
在線閱讀:http://discol.umk.edu.my/id/eprint/8402/
http://www.medwelljournals.com/abstract/?doi=sscience.2016.2817.2827
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機構: Universiti Malaysia Kelantan
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總結:This research aims to examine Malaysian consumers’ mobile commerce continuance intention by integrating the Expectation-Confirmation Model (ECM) with personal innovativeness. Data was collected from 122 consumers who had prior experience using mobile commerce activities and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. Findings revealed that satisfaction and personal innovativeness were found to be significantly related to continuance intention, explaining 36% of the variance. Surprisingly, perceived usefulness was found to have no significant relationship with continuance intention. Finally, limitations, recommendations for future research and implications of the study are also elaborated.