Measurement Model of Prahalad’s framework for palm oil in Malaysia
This study examines how prahalad's market framework impacted brand loyal in the base of the palm Oil market in Malaysia. Although there is a positive correlation between brand loyalty and brand awareness, there is no studies have quantitatively examined all of prahalad's 4As
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/20969/1/Measurement%20model%20of%20Prahalad%27s%20framework.pdf http://umpir.ump.edu.my/id/eprint/20969/ |
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| Institution: | Universiti Malaysia Pahang Al-Sultan Abdullah |
| Language: | English |