Measurement Model of Prahalad’s framework for palm oil in Malaysia
This study examines how prahalad's market framework impacted brand loyal in the base of the palm Oil market in Malaysia. Although there is a positive correlation between brand loyalty and brand awareness, there is no studies have quantitatively examined all of prahalad's 4As
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| Language: | English |
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2018
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| Online Access: | http://umpir.ump.edu.my/id/eprint/20969/1/Measurement%20model%20of%20Prahalad%27s%20framework.pdf http://umpir.ump.edu.my/id/eprint/20969/ |
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| Institution: | Universiti Malaysia Pahang Al-Sultan Abdullah |
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my.ump.umpir.209692018-10-17T03:21:13Z http://umpir.ump.edu.my/id/eprint/20969/ Measurement Model of Prahalad’s framework for palm oil in Malaysia Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin HD Industries. Land use. Labor This study examines how prahalad's market framework impacted brand loyal in the base of the palm Oil market in Malaysia. Although there is a positive correlation between brand loyalty and brand awareness, there is no studies have quantitatively examined all of prahalad's 4As 2018 Conference or Workshop Item PeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/20969/1/Measurement%20model%20of%20Prahalad%27s%20framework.pdf Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Nordin (2018) Measurement Model of Prahalad’s framework for palm oil in Malaysia. In: Proceeding: International Conference on Economy, Tourism and Technology (ICETT 2018), 14-15 February 2018 , Langkawi Kedah, Malaysia. pp. 270-284.. ISBN 978-967-15597-0-3 |
| institution |
Universiti Malaysia Pahang Al-Sultan Abdullah |
| building |
UMPSA Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Pahang Al-Sultan Abdullah |
| content_source |
UMPSA Institutional Repository |
| url_provider |
http://umpir.ump.edu.my/ |
| language |
English |
| topic |
HD Industries. Land use. Labor |
| spellingShingle |
HD Industries. Land use. Labor Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| description |
This study examines how prahalad's market framework impacted brand loyal in the base of the palm Oil market in Malaysia. Although there is a positive correlation between brand
loyalty and brand awareness, there is no studies have quantitatively examined all of prahalad's 4As |
| format |
Conference or Workshop Item |
| author |
Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin |
| author_facet |
Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin |
| author_sort |
Shaban, Omar Kassim A. |
| title |
Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| title_short |
Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| title_full |
Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| title_fullStr |
Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| title_full_unstemmed |
Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| title_sort |
measurement model of prahalad’s framework for palm oil in malaysia |
| publishDate |
2018 |
| url |
http://umpir.ump.edu.my/id/eprint/20969/1/Measurement%20model%20of%20Prahalad%27s%20framework.pdf http://umpir.ump.edu.my/id/eprint/20969/ |
| _version_ |
1822920126010228736 |