Innovation strategies and organisational performance: The moderating role of company size among small- and medium-sized companies

• Main Authors: Cheah, J., Leong, S. Y., Fernando, Yudi
• Format: Article
• Language: English; English
• Published: Emerald Publisher 2022
• Subjects: H Social Sciences (General); HD Industries. Land use. Labor; HD28 Management. Industrial Management; HF Commerce
• Online Access: http://umpir.ump.edu.my/id/eprint/34686/1/10-1108_BIJ-03-2021-0139.pdf; http://umpir.ump.edu.my/id/eprint/34686/7/Innovation%20strategies%20and%20organisational%20performance.pdf; http://umpir.ump.edu.my/id/eprint/34686/; https://doi.org/10.1108/BIJ-03-2021-0139; https://doi.org/10.1108/BIJ-03-2021-0139
• Institution: Universiti Malaysia Pahang

Purpose: Not all innovative ideas or approaches commonly implemented by larger companies apply to smaller firms in all regions. Innovation that does not imply company achievements might exhaust their limited resources and cause the market to be uncompetitive. This paper aims to answer two research q...