TikTok-social media marketing practices and digital branding

• Main Authors: Sabrina, Ade Josephin, Fernando, Yudi, Mergeresa, Fineke, Ikhsan, Ridho Bramulya, Sari Wahyuni-Td, Ika, Fernando, Erick
• Format: Conference or Workshop Item
• Language: English; English
• Published: Institute of Electrical and Electronics Engineers Inc. 2024
• Subjects: HD28 Management. Industrial Management; T Technology (General)
• Online Access: http://umpir.ump.edu.my/id/eprint/41808/1/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding.pdf; http://umpir.ump.edu.my/id/eprint/41808/2/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding_abs.pdf; http://umpir.ump.edu.my/id/eprint/41808/; https://doi.org/10.1109/IATMSI60426.2024.10502497
• Institution: Universiti Malaysia Pahang Al-Sultan Abdullah

With the advancement of technology and the massive use of social media, many companies are looking at social media sites as their new way of promotion, one of which is the TikTok application. TikTok is one of the social media that provides opportunities for companies to build brands and promote thei...