Determinants of online group buying behavior: the moderating role of informational social influence

This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed usin...

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Main Authors: Chin, Tracie Sook Harn, Geoffrey Harvey Tanakinjal, Stephen Laison Sondoh Jr, Hamid Rizal
Format: Article
Language:English
English
Published: Penerbit Universiti Kebangsaan Malaysia 2014
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/19353/1/Determinants%20of%20online%20group%20buying%20behavior.pdf
https://eprints.ums.edu.my/id/eprint/19353/7/Determinants%20of%20online%20group%20buying%20behavior%2C%20the%20moderating%20role%20of%20informational%20social%20influence..pdf
https://eprints.ums.edu.my/id/eprint/19353/
http://ejournal.ukm.my/pengurusan/article/view/7773
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Institution: Universiti Malaysia Sabah
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spelling my.ums.eprints.193532021-01-21T04:46:55Z https://eprints.ums.edu.my/id/eprint/19353/ Determinants of online group buying behavior: the moderating role of informational social influence Chin, Tracie Sook Harn Geoffrey Harvey Tanakinjal Stephen Laison Sondoh Jr Hamid Rizal HF Commerce This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed using a multiple regression analysis to examine the strength of relationships between these variables. The results suggest perceived ease of use has no significant influence on online group purchase intention; however, perceived usefulness and perceived enjoyment completely mediate the relationship between perceived ease of use and purchase intention. Interestingly, the study indicates informational social influence has no moderating effect on determinants of purchase intention towards online group buying. The results of this study offer marketers with better insights that would help them develop effective strategies to attract online group buying users and increase sales profit. Penerbit Universiti Kebangsaan Malaysia 2014 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/19353/1/Determinants%20of%20online%20group%20buying%20behavior.pdf text en https://eprints.ums.edu.my/id/eprint/19353/7/Determinants%20of%20online%20group%20buying%20behavior%2C%20the%20moderating%20role%20of%20informational%20social%20influence..pdf Chin, Tracie Sook Harn and Geoffrey Harvey Tanakinjal and Stephen Laison Sondoh Jr and Hamid Rizal (2014) Determinants of online group buying behavior: the moderating role of informational social influence. Jurnal Pengurusan, 41. pp. 133-143. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/article/view/7773
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HF Commerce
spellingShingle HF Commerce
Chin, Tracie Sook Harn
Geoffrey Harvey Tanakinjal
Stephen Laison Sondoh Jr
Hamid Rizal
Determinants of online group buying behavior: the moderating role of informational social influence
description This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed using a multiple regression analysis to examine the strength of relationships between these variables. The results suggest perceived ease of use has no significant influence on online group purchase intention; however, perceived usefulness and perceived enjoyment completely mediate the relationship between perceived ease of use and purchase intention. Interestingly, the study indicates informational social influence has no moderating effect on determinants of purchase intention towards online group buying. The results of this study offer marketers with better insights that would help them develop effective strategies to attract online group buying users and increase sales profit.
format Article
author Chin, Tracie Sook Harn
Geoffrey Harvey Tanakinjal
Stephen Laison Sondoh Jr
Hamid Rizal
author_facet Chin, Tracie Sook Harn
Geoffrey Harvey Tanakinjal
Stephen Laison Sondoh Jr
Hamid Rizal
author_sort Chin, Tracie Sook Harn
title Determinants of online group buying behavior: the moderating role of informational social influence
title_short Determinants of online group buying behavior: the moderating role of informational social influence
title_full Determinants of online group buying behavior: the moderating role of informational social influence
title_fullStr Determinants of online group buying behavior: the moderating role of informational social influence
title_full_unstemmed Determinants of online group buying behavior: the moderating role of informational social influence
title_sort determinants of online group buying behavior: the moderating role of informational social influence
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2014
url https://eprints.ums.edu.my/id/eprint/19353/1/Determinants%20of%20online%20group%20buying%20behavior.pdf
https://eprints.ums.edu.my/id/eprint/19353/7/Determinants%20of%20online%20group%20buying%20behavior%2C%20the%20moderating%20role%20of%20informational%20social%20influence..pdf
https://eprints.ums.edu.my/id/eprint/19353/
http://ejournal.ukm.my/pengurusan/article/view/7773
_version_ 1760229569463320576