Determinants of online group buying behavior: the moderating role of informational social influence
This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed usin...
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Main Authors: | , , , |
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Format: | Article |
Language: | English English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2014
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Online Access: | https://eprints.ums.edu.my/id/eprint/19353/1/Determinants%20of%20online%20group%20buying%20behavior.pdf https://eprints.ums.edu.my/id/eprint/19353/7/Determinants%20of%20online%20group%20buying%20behavior%2C%20the%20moderating%20role%20of%20informational%20social%20influence..pdf https://eprints.ums.edu.my/id/eprint/19353/ http://ejournal.ukm.my/pengurusan/article/view/7773 |
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Institution: | Universiti Malaysia Sabah |
Language: | English English |
Internet
https://eprints.ums.edu.my/id/eprint/19353/1/Determinants%20of%20online%20group%20buying%20behavior.pdfhttps://eprints.ums.edu.my/id/eprint/19353/7/Determinants%20of%20online%20group%20buying%20behavior%2C%20the%20moderating%20role%20of%20informational%20social%20influence..pdf
https://eprints.ums.edu.my/id/eprint/19353/
http://ejournal.ukm.my/pengurusan/article/view/7773