Profiling users' behavior, and identifying important features of review 'helpfulness'

The increasing volume of online reviews and the use of review platforms leave tracks that can be used to explore interesting patterns. It is in the primary interest of businesses to retain and improve their reputation. Reviewers, on the other hand, tend to write reviews that can influence and attra...

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Bibliographic Details
Main Authors: Muhammad Bilal, Mohsen Marjani, Muhammad Ikramullah Lali, Nadia Malik, Abdullah Gani, Ibrahim Abaker Targio Hashem
Format: Article
Language:English
Published: Creative Commons Attribution 2020
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/25544/1/Profiling%20users%27%20behavior%2C%20and%20identifying%20important%20features%20of%20review%20%27helpfulness%27.pdf
https://eprints.ums.edu.my/id/eprint/25544/
https://doi.org/10.1109/ACCESS.2020.2989463
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Institution: Universiti Malaysia Sabah
Language: English