Profiling users' behavior, and identifying important features of review 'helpfulness'

• Main Authors: Muhammad Bilal, Mohsen Marjani, Muhammad Ikramullah Lali, Nadia Malik, Abdullah Gani, Ibrahim Abaker Targio Hashem
• Format: Article
• Language: English
• Published: Creative Commons Attribution 2020
• Subjects: HT Communities. Classes. Races
• Online Access: https://eprints.ums.edu.my/id/eprint/25544/1/Profiling%20users%27%20behavior%2C%20and%20identifying%20important%20features%20of%20review%20%27helpfulness%27.pdf; https://eprints.ums.edu.my/id/eprint/25544/; https://doi.org/10.1109/ACCESS.2020.2989463
• Institution: Universiti Malaysia Sabah

The increasing volume of online reviews and the use of review platforms leave tracks that can be used to explore interesting patterns. It is in the primary interest of businesses to retain and improve their reputation. Reviewers, on the other hand, tend to write reviews that can influence and attra...