Sustainable initiatives in the food industry: Role of businesses and regulators

In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of me...

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Main Authors: Geoffrey Harvey Tanakinjal, Alesia Singang Gugkang, Haji Rithuan
Format: Article
Language:English
English
Published: LLC “Consulting Publishing Company “Business Perspectives” 2021
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Online Access:https://eprints.ums.edu.my/id/eprint/31817/1/Sustainable%20initiatives%20in%20the%20food%20industry.pdf
https://eprints.ums.edu.my/id/eprint/31817/2/Sustainable%20initiatives%20in%20the%20food%20industry1.pdf
https://eprints.ums.edu.my/id/eprint/31817/
https://www.businessperspectives.org/index.php/journals/innovative-marketing/issue-394/sustainable-initiatives-in-the-food-industry-role-of-businesses-and-regulators
http://dx.doi.org/10.21511/im.17(4).2021.08
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Institution: Universiti Malaysia Sabah
Language: English
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spelling my.ums.eprints.318172022-03-02T06:38:52Z https://eprints.ums.edu.my/id/eprint/31817/ Sustainable initiatives in the food industry: Role of businesses and regulators Geoffrey Harvey Tanakinjal Alesia Singang Gugkang Haji Rithuan HD2321-4730.9 Industry In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions. LLC “Consulting Publishing Company “Business Perspectives” 2021 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/31817/1/Sustainable%20initiatives%20in%20the%20food%20industry.pdf text en https://eprints.ums.edu.my/id/eprint/31817/2/Sustainable%20initiatives%20in%20the%20food%20industry1.pdf Geoffrey Harvey Tanakinjal and Alesia Singang Gugkang and Haji Rithuan (2021) Sustainable initiatives in the food industry: Role of businesses and regulators. Innovative Marketing, 17. pp. 88-102. ISSN 1814-2427 (P-ISSN) , 1814-6326 (E-ISSN) https://www.businessperspectives.org/index.php/journals/innovative-marketing/issue-394/sustainable-initiatives-in-the-food-industry-role-of-businesses-and-regulators http://dx.doi.org/10.21511/im.17(4).2021.08
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HD2321-4730.9 Industry
spellingShingle HD2321-4730.9 Industry
Geoffrey Harvey Tanakinjal
Alesia Singang Gugkang
Haji Rithuan
Sustainable initiatives in the food industry: Role of businesses and regulators
description In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions.
format Article
author Geoffrey Harvey Tanakinjal
Alesia Singang Gugkang
Haji Rithuan
author_facet Geoffrey Harvey Tanakinjal
Alesia Singang Gugkang
Haji Rithuan
author_sort Geoffrey Harvey Tanakinjal
title Sustainable initiatives in the food industry: Role of businesses and regulators
title_short Sustainable initiatives in the food industry: Role of businesses and regulators
title_full Sustainable initiatives in the food industry: Role of businesses and regulators
title_fullStr Sustainable initiatives in the food industry: Role of businesses and regulators
title_full_unstemmed Sustainable initiatives in the food industry: Role of businesses and regulators
title_sort sustainable initiatives in the food industry: role of businesses and regulators
publisher LLC “Consulting Publishing Company “Business Perspectives”
publishDate 2021
url https://eprints.ums.edu.my/id/eprint/31817/1/Sustainable%20initiatives%20in%20the%20food%20industry.pdf
https://eprints.ums.edu.my/id/eprint/31817/2/Sustainable%20initiatives%20in%20the%20food%20industry1.pdf
https://eprints.ums.edu.my/id/eprint/31817/
https://www.businessperspectives.org/index.php/journals/innovative-marketing/issue-394/sustainable-initiatives-in-the-food-industry-role-of-businesses-and-regulators
http://dx.doi.org/10.21511/im.17(4).2021.08
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