Green product purchase intention: Impact of environmental concern, self-expressive benefits, and behavioral factors

• Main Authors: Christine J Gualin, Nor Azma Rahlin
• Format: Proceedings
• Language: English; English
• Published: Faculty of Business, Economics and Accountancy 2021
• Subjects: BF1-990 Psychology; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://eprints.ums.edu.my/id/eprint/32254/1/Green%20product%20purchase%20intention%2C%20Impact%20of%20environmental%20concern%2C%20self-expressive%20benefits%2C%20and%20behavioral%20factors.ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/32254/2/GREEN%20PRODUCT%20PURCHASE%20INTENTION%2C%20IMPACT%20OF%20ENVIRONMENTAL%20CONCERN%2C%20SELF-EXPRESSIVE%20BENEFITS%2C%20AND%20BEHAVIORAL%20FACTORS.pdf; https://eprints.ums.edu.my/id/eprint/32254/; https://www.ums.edu.my/fpep/en/seminar-and-conference/seminar-on-business-and-management-sbm/sbm-2021
• Institution: Universiti Malaysia Sabah

The increased concerns on environmental issues have affected business activities and consumers' buying behavior. Responding to this, firms began to engage in green production as consumers purchased and embraced green products. therefore, this study aims to examine the influence of environmental...