Green product purchase intention: Impact of environmental concern, self-expressive benefits, and behavioral factors
The increased concerns on environmental issues have affected business activities and consumers' buying behavior. Responding to this, firms began to engage in green production as consumers purchased and embraced green products. therefore, this study aims to examine the influence of environmental...
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| Main Authors: | , |
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| Format: | Proceedings |
| Language: | English English |
| Published: |
Faculty of Business, Economics and Accountancy
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/32254/1/Green%20product%20purchase%20intention%2C%20Impact%20of%20environmental%20concern%2C%20self-expressive%20benefits%2C%20and%20behavioral%20factors.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/32254/2/GREEN%20PRODUCT%20PURCHASE%20INTENTION%2C%20IMPACT%20OF%20ENVIRONMENTAL%20CONCERN%2C%20SELF-EXPRESSIVE%20BENEFITS%2C%20AND%20BEHAVIORAL%20FACTORS.pdf https://eprints.ums.edu.my/id/eprint/32254/ https://www.ums.edu.my/fpep/en/seminar-and-conference/seminar-on-business-and-management-sbm/sbm-2021 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |