Investigation On Salesperson’s Attributes with The Theory of Planned Behaviour and Their Influence on Unit Trust Actual Buying Behaviour
Investment in unit trust funds potentially provides numerous benefits to investors, yet the situation in Malaysia indicates that there is much more to be understood about investment behaviour among investors, particularly in relation to the role played by unit trust agents as the sole salespeople fo...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Zes Rokman Resources
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/33426/1/Investigation%20On%20Salesperson%E2%80%99s%20Attributes%20with%20The%20Theory%20of%20Planned%20Behaviour%20and%20Their%20Influence%20on%20Unit%20Trust%20Actual%20Buying%20Behaviour.pdf https://eprints.ums.edu.my/id/eprint/33426/2/Investigation%20On%20Salesperson%E2%80%99s%20Attributes%20with%20The%20Theory%20of%20Planned%20Behaviour%20and%20Their%20Influence%20on%20Unit%20Trust%20Actual%20Buying%20Behaviour1.pdf https://eprints.ums.edu.my/id/eprint/33426/ https://www.ijbel.com/wp-content/uploads/2022/01/IJBEL23-029.pdf |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |