Operational Research Framework of Open Innovation Business Model Strategic Plan for Malaysian Small Medium Business Enterprise in Software Industry

• Main Authors: Soffri Yussof, Mohd Naz'ri Mahrin, Aini Suzana Ariffin
• Format: Article
• Language: English; English
• Published: Penerbit UTM 2022
• Subjects: HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades; HF5001-6182 Business
• Online Access: https://eprints.ums.edu.my/id/eprint/34361/1/Abstract.pdf; https://eprints.ums.edu.my/id/eprint/34361/2/Full%20text.pdf; https://eprints.ums.edu.my/id/eprint/34361/; https://oiji.utm.my/index.php/oiji/article/view/174
• Institution: Universiti Malaysia Sabah

Malaysian Small and Medium Enterprises (SMEs) are the critical factors of the nation's economic growth. Limited studies on their systematic strategy on aligning the business model innovation (BMI) into the inbound open innovation (IOI) spectrum were examined. Therefore, the focus of this study...