Evaluating the business model innovation of small snack food production enterprises in China based on the varim model
This paper examines the business model innovation situation, evaluation, and key factors of small snack food production enterprises in China and provides suggestions for enterprises. A questionnaire designed using the VARIM model evaluates business model innovation based on five aspects, combined wi...
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Penerbit Universiti Malaysia Sabah
2023
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Online Access: | https://eprints.ums.edu.my/id/eprint/38752/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38752/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/38752/ https://10.0.200.0/mjbe.v10i2.4811 |
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my.ums.eprints.387522024-05-24T01:40:37Z https://eprints.ums.edu.my/id/eprint/38752/ Evaluating the business model innovation of small snack food production enterprises in China based on the varim model Li Haibo Noor Fzlinda Fabeil HB1-3840 Economic theory. Demography HD2709-2930.7 Corporations Including international business enterprises, diversification, industrial concentration, public utilities TX341-641 Nutrition. Foods and food supply This paper examines the business model innovation situation, evaluation, and key factors of small snack food production enterprises in China and provides suggestions for enterprises. A questionnaire designed using the VARIM model evaluates business model innovation based on five aspects, combined with the influential role of relational resources, digital technology, and long tail theory. It is hypothesized that relational resources, digital technology, and long tail theory have a positive impact on business model innovation, and that the VARIM model assesses profitability potential. It is hypothesized that firms should utilize these factors for business model innovation to improve competitiveness and sustainability. The findings and conclusions of this paper are based on assumptions and speculations, which need to be verified and corrected by subsequent practical investigations. Penerbit Universiti Malaysia Sabah 2023 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/38752/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/38752/2/FULL%20TEXT.pdf Li Haibo and Noor Fzlinda Fabeil (2023) Evaluating the business model innovation of small snack food production enterprises in China based on the varim model. Malaysian Journal of Business and Economics (MJBE), 10 (2). pp. 9-19. ISSN 2289-6856 https://10.0.200.0/mjbe.v10i2.4811 |
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HB1-3840 Economic theory. Demography HD2709-2930.7 Corporations Including international business enterprises, diversification, industrial concentration, public utilities TX341-641 Nutrition. Foods and food supply |
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HB1-3840 Economic theory. Demography HD2709-2930.7 Corporations Including international business enterprises, diversification, industrial concentration, public utilities TX341-641 Nutrition. Foods and food supply Li Haibo Noor Fzlinda Fabeil Evaluating the business model innovation of small snack food production enterprises in China based on the varim model |
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This paper examines the business model innovation situation, evaluation, and key factors of small snack food production enterprises in China and provides suggestions for enterprises. A questionnaire designed using the VARIM model evaluates business model innovation based on five aspects, combined with the influential role of relational resources, digital technology, and long tail theory. It is hypothesized that relational resources, digital technology, and long tail theory have a positive impact on business model innovation, and that the VARIM model assesses profitability potential. It is hypothesized that firms should utilize these factors for business model innovation to improve competitiveness and sustainability. The findings and conclusions of this paper are based on assumptions and speculations, which need to be verified and corrected by subsequent practical investigations. |
format |
Article |
author |
Li Haibo Noor Fzlinda Fabeil |
author_facet |
Li Haibo Noor Fzlinda Fabeil |
author_sort |
Li Haibo |
title |
Evaluating the business model innovation of small snack food production enterprises in China based on the varim model |
title_short |
Evaluating the business model innovation of small snack food production enterprises in China based on the varim model |
title_full |
Evaluating the business model innovation of small snack food production enterprises in China based on the varim model |
title_fullStr |
Evaluating the business model innovation of small snack food production enterprises in China based on the varim model |
title_full_unstemmed |
Evaluating the business model innovation of small snack food production enterprises in China based on the varim model |
title_sort |
evaluating the business model innovation of small snack food production enterprises in china based on the varim model |
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Penerbit Universiti Malaysia Sabah |
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2023 |
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https://eprints.ums.edu.my/id/eprint/38752/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38752/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/38752/ https://10.0.200.0/mjbe.v10i2.4811 |
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