Marketing and promoting library and information services : The Sarawak experience

Marketing and promoting library and information services : The Sarawak experience

International Conference On Marketing, Promoting & KPI 2010 for Library & Information Centre Services organized by Penang Public Library Corporation Malaysia and co-organized by Goethe-Institute Malaysia, 25th - 26th October 2010 at Penang Public Library Corporation Malaysia, Penang, Malaysi...

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Bibliographic Details
Main Authors: Japri, Bujang Masli, Bronny Lawrence, Nawe
Format: Working Paper
Language:English
Published: Penang Public Library Corporation Malaysia 2010
Subjects:
Marketing
International Conference On Marketing, Promoting & KPI for Library and Information Centre Services
Promotion
Libraries
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/10381
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Institution: Universiti Malaysia Perlis
Language: English
Description
Summary:International Conference On Marketing, Promoting & KPI 2010 for Library & Information Centre Services organized by Penang Public Library Corporation Malaysia and co-organized by Goethe-Institute Malaysia, 25th - 26th October 2010 at Penang Public Library Corporation Malaysia, Penang, Malaysia.

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