Marketing and promoting library and information services : The Sarawak experience

Marketing and promoting library and information services : The Sarawak experience

International Conference On Marketing, Promoting & KPI 2010 for Library & Information Centre Services organized by Penang Public Library Corporation Malaysia and co-organized by Goethe-Institute Malaysia, 25th - 26th October 2010 at Penang Public Library Corporation Malaysia, Penang, Malaysi...

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Bibliographic Details
Main Authors: Japri, Bujang Masli, Bronny Lawrence, Nawe
Format: Working Paper
Language:English
Published: Penang Public Library Corporation Malaysia 2010
Subjects:
Marketing
International Conference On Marketing, Promoting & KPI for Library and Information Centre Services
Promotion
Libraries
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/10381
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Institution: Universiti Malaysia Perlis
Language: English
id my.unimap-10381
record_format dspace
spelling my.unimap-103812010-12-23T03:37:05Z Marketing and promoting library and information services : The Sarawak experience Japri, Bujang Masli Bronny Lawrence, Nawe Marketing International Conference On Marketing, Promoting & KPI for Library and Information Centre Services Promotion Libraries International Conference On Marketing, Promoting & KPI 2010 for Library & Information Centre Services organized by Penang Public Library Corporation Malaysia and co-organized by Goethe-Institute Malaysia, 25th - 26th October 2010 at Penang Public Library Corporation Malaysia, Penang, Malaysia. Library and Information services (LIS) marketing is a societal marketing that involves the extended marketing mix of Price, Product, Promotion, Place, People, Physical Evidence and Process. Undeniably, marketing is crucial for LIS because of competitions from other information providers; the need to remain relevant in the society; to promote the library corporate image; the rising expectations from users; of survival; and libraries are valuable community resources. However, marketing LIS faces some certain difficulties such as old models of thinking; fear and humility; lack of training; confusion; and passive stand in service provision on the part of the librarians or libraries. Pustaka Negeri Sarawak (Pustaka) uses tools such as the extended marketing mix, PEST, SMART and SWOT in developing its marketing plans. Major promotional programmes of significant success implemented by Pustaka include customer days or open days; exhibitions; membership drives; outreach programmes; knowledge camps; conferences, seminars and workshops; web advertising; national, regional and international collaborations and smart partnerships. 2010-12-23T03:37:05Z 2010-12-23T03:37:05Z 2010-10-25 Working Paper p.1-21 http://hdl.handle.net/123456789/10381 en International Conference On Marketing, Promoting & KPI for Library & Information Centre Services 2010 Penang Public Library Corporation Malaysia
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Marketing
International Conference On Marketing, Promoting & KPI for Library and Information Centre Services
Promotion
Libraries
spellingShingle Marketing
International Conference On Marketing, Promoting & KPI for Library and Information Centre Services
Promotion
Libraries
Japri, Bujang Masli
Bronny Lawrence, Nawe
Marketing and promoting library and information services : The Sarawak experience
description International Conference On Marketing, Promoting & KPI 2010 for Library & Information Centre Services organized by Penang Public Library Corporation Malaysia and co-organized by Goethe-Institute Malaysia, 25th - 26th October 2010 at Penang Public Library Corporation Malaysia, Penang, Malaysia.
format Working Paper
author Japri, Bujang Masli
Bronny Lawrence, Nawe
author_facet Japri, Bujang Masli
Bronny Lawrence, Nawe
author_sort Japri, Bujang Masli
title Marketing and promoting library and information services : The Sarawak experience
title_short Marketing and promoting library and information services : The Sarawak experience
title_full Marketing and promoting library and information services : The Sarawak experience
title_fullStr Marketing and promoting library and information services : The Sarawak experience
title_full_unstemmed Marketing and promoting library and information services : The Sarawak experience
title_sort marketing and promoting library and information services : the sarawak experience
publisher Penang Public Library Corporation Malaysia
publishDate 2010
url http://dspace.unimap.edu.my/xmlui/handle/123456789/10381
_version_ 1643789838792523776

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